Whether it is ‘the new dawn for album releases’ or just a bit of a gimmick, this new long-player from the Borders-based
collective is, interesting to say the least. Coming in the form of a free tabloid newspaper – cutting edge or what! – each page is scannable via smartphone app which then kicks off an individual video for each tune.
Fortunately, the music is also worth writing about. Beat-driven and eminently danceable, the foot-tapping but oh-so-slightly-dark sounds evoke thoughts of the Beta Band or even Happy Mondays.
Pick of the ten tracks here is ‘Question Marks’, all spindly guitar lines and motorik beats, which contrasts with closer ‘Don’t Give Up’, a Hot Chip-style dance-floor filler. Believe the hype if you wish, but first, listen without prejudice.
(This review originally appeared in the Burnley Express)